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THE DENIM EFFECT

What else can be worn by presidents and construction workers, supermodels and soccer moms?” “What is the coolest trend this summer?” Yes you are right- it’s the classic denims. Denim is a second skin and like your body it ages with time and tells a story about who you are. Only adding a dash of some detailing/customization you can nail this new trend! Read on to know more.

  • RIPPED/DISTRESSED: Torn jeans, cuts in different sizes and shapes, threads out- the dirty look is in. From DIY’s to the new collection of brands from brands like Vero Moda, Only, Zara etc everyone seems to love this new variation.

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  • THE ‘FOLD’: There was once a time when folding up your jeans was considered ‘uncool’. With the fitted or skinny jeans in trend, nobody would even try this. But fashion changes like the mind. Whether your jeans are fitted or loose (boyfriend jeans), the ‘fold’ is a must. It gives the outfit a casual yet trendy look.

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  • PATCH WORK: With more and more girls willing to experiment, DIY jeans are becoming very popular. Bored of your usual denims? Rip off your jeans or cut some pieces of some cool prints and do a patch work!

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  • EMBELLISHED: Are you the daring type? Try out “embellished” jeans for a stand out look. Dolce & Gabbana’s light-washed embellished boyfriend style jeans from the label’s Spring 2015 collection with Swarovski crystals and patent leather rosebuds is a one to look for. If you are not so the “bling” type and yet want to be bold, try out the embellishments in the form of print or embroidery.

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  • CELEBRITY STYLE: If you are a follower of the trickle-down theory in fashion, you should surely opt for the hot celebrity trends. Whether it be Rihanna’s embellished jeans, Miley Cyrus’s ripped white denims, Kourtney and Kim Kardashian’s jeans showing too much skin or Heidi Klum’s ripped pair, you have a variety of options to choose your style inspiration!

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Closer to home, we can see distressed denims in the likes of Deepika, Anushka, Shraddha, Jacquline and POP Xo founder Priyanka Gill.

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So embrace this trend, bring out your 'edgy' side- make your own DIY distressed jeans (YouTube) or pick a pair from Koovs.com or Jabong (Only and Vero Moda have some great options).

KOOVS

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ONLY

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VERO MODA

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Image sources: Pinterest, Google images and official websites of Koovs and Jabong respectively.

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